project name: many matcha
client: studio project, Office of shari russ

project details: 
enamoured with hole-in-the-wall cafes serving up impeccable ice cold matcha and coffee across Thailand and Japan, we were inspired to create our own on-the-go take on the matcha latte right here in australia.

Knowing that this would primarily be sold through brick and mortar retailers, we set out to create a distinctive brand mark that will stand out on shelf and use simple uncluttered design to elevate and position the product alongside the most premium of competitive beverages in store. 

services: 
– Brand identity design
– Packaging design 
– Art direction